The Reebok x Chromat Zig Kinetica Explores Space, Gender and Identity
Reebok is releasing its latest collaboration with Chromat after first debuting during Chromat’s SS20 presentation at New York Fashion Week: the Reebok x Chromat Zig Kinetica.
Drawing inspiration from deep sea and space exploration, designer label Chromat took the bold colors and technical aspects from these worlds and created an upper that’s both functional and visually striking. The result is a silhouette featuring Reebok’s Zig three-part energy system combined with a vibrant custom upper designed by Chromat. The shoe will be available in three colorways: white, solar yellow and vector navy.
Accompanying the product is a campaign concepted and created in quarantine that captures the experience of living life fully in digital realms. Chromat collaborated with Pussykrew, a New York-based Polish CGI artist duo, to create a virtual experience that explores the space between gender, identity and the post-human universe.
The Reebok x Chromat Zig Kinetica is available at Archive in women’s sizes from Monday, 1 June 2020.