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Vans’ latest capsule collection pays homage to Vincent van Gogh’s most iconic work

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Vans Partners with the Van Gogh Museum Amsterdam to Release Exclusive Collaboration

Vans and the Van Gogh Museum partnered up to present an artfully designed collection utilizing Van Gogh masterpieces across iconic Vans Classics and premium apparel silhouettes, which will be available worldwide 3 August. The Van Gogh Museum will dedicate a portion of its profits from this project to the preservation of Vincent van Gogh’s legacy and collection of art; keeping it accessible for future generations.

 

 

Vincent van Gogh is arguably one of the most famous and influential post-impressionist painters in the history of western art. Van Gogh is most noted for his work that evokes beauty, emotion and color bringing his personal expression to life through his art.

With over 2,100 pieces of artwork produced from his decade long career, Vans worked closely with the Van Gogh Museum team to select four main bodies of work that speaks to the creative ethos of Vans’ design as well as personal moments from the artist familial history. Skull, Almond Blossom, Sunflowers and Van Gogh’s self-portrait are celebrated through an extensive Vans collection, showcasing some of Van Gogh’s most revered artwork in a new way.

 

 

“We are delighted with the Vans x Van Gogh Museum collection, as it ties in with our mission to make the life and work of Vincent van Gogh accessible to as many people as possible in order to enrich and inspire them”, said Adriaan Dönszelmann, Managing Director of the Van Gogh Museum. “By uniting Van Gogh’s iconic artworks with iconic Vans styles, our partnership brings Vincent’s art “Off The Wall” and into the world to a new audience outside the museum.”

When Van Gogh began to formally study art, he centered his focus around color theory through a series of skeletons that captured shade and light in an irreverent and dark expression. These studies have come to life across the vamps of the Classic Slip-On, long sleeve tee and hat with Van Gogh’s human skull placed expertly across each silhouette with subtle details of the artist’s handwriting and brush strokes hidden in a re-imagined checkerboard print.

More colourful renditions come from two of Van Gogh’s most recognized works, Sunflowers and Almond Blossom. Van Gogh created five large canvases that depicted sunflowers in a vase using three shades of yellow to help demonstrate the ability to create an image with varying degrees of color and texture all while using single color tones. The Sunflowers painting has been dissected to cover every panel of the Authentic and is carried through to the Sunflower Boyfriends Tee and the Sunflower Hoodie. Almond Blossom symbolizes new life and represents Van Gogh’s search for serenity, and to bring the print and its colors to life, Vans designers digitally printed Van Gogh’s painting atop a satin material to cover the Almond Blossom Bomber, hat and backpack.

 

 

The collection showcases the evolution of Van Gogh’s painting style with his self-portrait where he captures himself using bright, unblended colors and a new technique of pairing complimentary colors to create depth and intensity. Van Gogh’s self-portrait can be found wrapped atop the Authentic and a complimenting Van Gogh Oversized Tee.

Each footwear model from the Vans x Van Gogh Museum is finished with custom footbed art that mimics Van Gogh’s memorable brush strokes with the Van Gogh Museum and Vans logo lock-up. Each piece from the collection will also include a special hangtag that highlight historical facts behind each piece of Vincent Van Gogh’s art.

The Vans x Van Gogh Museum collection will be available to shop online at www.archivestore.co.zaand at selected Archive stores from Friday, 3 August: Shortmarket Street (Cape Town), Small Street (Johannesburg), Vaal Mall and Canal Walk.

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